The COVID-19 pandemic has forced businesses to modify day-to-day operations and adapt to start doing business primarily online. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers.
As COVID continues to push people outside their comfort zones, businesses that are pivoting to a digital-first marketing strategy have been able to survive and even thrive, in a transformed marketplace.
We’ve spent the year working with small businesses to help them make the smartest use of digital marketing tools, so their businesses could thrive in 2020 and beyond. In this guide, we’re going to share with you the top six lessons that small businesses have learned as they navigated an uncertain year.
Comments