Since the COVID-19 outbreak began, people are getting hit hard and fast with information, and not all of it is relevant or true. Trying to process this information under already-stressful conditions as a result of the crisis can be challenging. That’s why it’s more important than ever within the community that business owners effectively communicate changes to their customers.
Whether your doors are open or closed throughout this pandemic, no doubt you’ve had to make some adjustments. And that means that your customers are most likely feeling the uncertainty, too. Even if you don’t have all the answers, being transparent with your customers could make all the difference when life begins to return to some level of normalcy. Here are a few ideas to springboard your communication strategy during the COVID-19 business crisis.
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